Our approach
About HonestPicks
Honest comparisons of the email and newsletter tools creators actually pay for.
Why this exists
Picking an email or newsletter platform is a high-switching-cost decision, and most of the "best tool" articles online are thin affiliate pages that rank every product #1. That makes them useless exactly when you need a real answer.
HonestPicks does the opposite. We test tools like beehiiv, Kit, MailerLite, GetResponse, Moosend, and ActiveCampaign against the jobs creators actually hire them for — growing a list, sending a newsletter, automating a funnel, selling a course — and we tell you which one wins for which use case, and where each one falls down.
Some of our outbound links are affiliate links. When a tool pays a commission, it changes nothing about where it lands in a comparison. If the free option is the right call, that's what we'll say.
We test, we don't repackage
We use the tools ourselves and report what actually holds up in real workflows — not what the marketing site claims.
Every guide ends in a verdict
We name a clear pick for a specific kind of person. No endless "it depends" — you came here for an answer.
Affiliate-honest, always
Some links earn us a commission. It never changes a ranking, and we disclose it on every page that has one.
See the comparisons
Head-to-head breakdowns and buying guides for the tools creators actually pay for.
Browse comparisons